OUTSIDE IN PRINT
A Digital Imprint

Brands, Business, and Consumer Choice

Business case studies on brands, pricing, distribution, and consumer choice.

  • Topic collection
  • 7 published pieces
  • Business case studies
  • Brands, pricing, distribution, and consumer choice

Start Here

Begin here if this is your first visit to the collection.

  1. The Bars on the Gum
    Essay | Jun 26, 2026 | v1.0 | 25 min read
    A small black code turned a grocery package into a shared record of price, stock, labor, supply, and trust.
  2. Fine China
    Essay | May 12, 2026 | v1.1 | 9 min read
    The Long Road from Jingdezhen to Grandma's Cabinet

Nearby lanes for continuing through the archive.

Series19 piecesEditorial series

Bob's Almanack

Weekly Outside In Print issues from Robert V. Ussley, gathering new essays, cartoons, compact notices, and one piece worth reprinting.

Weekly almanack · Essays, cartoons, notices, and archive circulation

Series12 piecesPersonal series

Musings

Short source-free reflections on attention, ordinary life, and questions that remain open.

Short blurbs · Attention, experience, and meaning